Difference between digital marketing and content marketing

In the contemporary world of business, there has been an uninterrupted debate over the comparison of digital marketing and content marketing. Before we go into it, let’s understand what these two terminologies stand for.

Digital marketing

Digital marketing is a methodology to promote any product, service or brand by using electronic media as a major means. It means it involves a vast coverage covering the information available on internet through all electronic media sources.

Content marketing

Content marketing is another methodology adopted by different businesses to enhance awareness, and information of the clients and convey product outlook for increasing business. This method is focused on the good quality content; hence the way of advocacy for the product or service.

Digital marketing Vs. Content marketing

In the conventional marketing practices, the only way to get the knowledge of a product was through the company itself; thus the information conveyed to the customers was limited to that what they wanted to convey. Now the trends have changed and Internet has entirely changed the concepts of marketing. Digital marketing and content marketing has become an integral part of promotion strategy of any business. Now the customers can find all kind of view about any product and its competitors; thus it has become easier to compare and decide on solid reasons about why to choose x as compared to y.

• Effective digital marketing can establish the trust of the customers who want a reliable product; whereas, the content marketing can play a major role in providing the detailed information.
• Digital marketing focuses the interaction and participation of the customers, but the content marketing simply focuses on information sharing with the clients.
• Both of these have different functions but are correlated; digital marketing helps to identify the directions of the content marketing by telling, “What clients want to know”.
• Exploring digital marketing channels to promote the business has become quite challenging due to cheap rates and easy accessibility by everyone. Now all the competitions can use the same sources to promote their business, thus content marketing can make a business unique due to the best quality content.
• The thematic focus of both the methods is the same but the direct focus is entirely different. Digital marketing is aimed for the interactive approach; thus it is two way in natures, whereas content marketing is totally based on one way approach. The content is aimed on educating the customers and updating their information.

Advantages of digital marketing and content marketing

In the current marketing practices digital marketing and content marketing have been added as the cheapest resource to enhance business and sales. Digital marketing; due to its interactive and participatory approach, is influencing customer behaviour by making the purchase decision easier for them. By content marketing and SEO tools, the companies can bring themselves at the top search and develop a good image for their business, which later can be translated into great profitability and sustainable gains with a loyal group of customers.