7 Reasons to Use Social Media in travel agencies

With the abrupt changes in the digital world; social media is going absolutely nowhere. It is the dilemma of most of the travel agencies that they don’t focus on their marketing with the social media. Social Media in travel agency plays the role of spinal cord in the tourism sector. In this 21^st century people still use the travel agencies but the researchers’ states that unfortunately less than 20% of travel agents see social as an essential channel to their business. As a travel agency it is vital to use the social media for many reasons and some of them are as mentioned below:

• Showcase your work: Through social media like Face book. LinkedIn, Instagram, YouTube and Twitter, the agency can always showcase and demonstrate its work to the customers. It can not only increase your creditability amongst the customers but also can help you to build a rapport amongst them.

• Offers and publicity: Travel agency can always publish its promotions, deals and exclusive package over the internet. It is the most cost saving and reachable technique. Social media in travel agency can wide spread the message and company can save ample money by not sending the vouchers and brochers.

• Social media contests: Now a day’s digital marketing has come up with the idea of giveaways and contests. It also you to increase your customer base and with the help of hash tag, share, repost techniques people can widespread your message. In this way you not make loyal customer by offering your services for free but also they work as a involuntary social army for you.

• Share the experiences: People do share their experiences and feedback and it increases the rapport of your company. In this digital era people don’t waste time by taking suggestions on planning a trip, they usually look for the feedback and reviews from the social media accounts of the company. Hence the positive feedback and response can bring the business for you.

• Track your customer service: The feedback and the comments can help the company to improve its services as in other way people don’t have any mean to give the feedback. This can certainly help the company to look for betterment at no cost.

• Blog for business: Social media in travel agency can boost the customer base. Tourists are always in search of new destinations and the information/advices for their travel plans. A personal blog with tourism and travel related information can increase the customer hits.

• Outreach: Mediums like TV, newspaper and the print media can be expensive for a small medium run travel agency. Social media in travel agency can bring change and can save the cost but also can increase the outreach as well.

Apart from the mentioned points it is important to note that the world is at rapid speed and this is the era of digitalization; in case if the companies are using obsolete methods and forgetting the importance of the new technologies they can ruin the business operations.