How to create a good content marketing?

There are two points we should know, First one is that you cannot attract new clients without the Content marketing, it is not just an “option” now but it is “must to do”. Second, we must believe that content marketing must be strategically not just a distraction.

1. Why do you create content?

You must know that there is an essential difference between the possibilities of marketing before 20 years and today. That’s all what happened with internet.

Before that everything was by phonebook for advertise your services, no cell phones, no smart phones, no tablets and no internet as popular tool for the people. The client had not a lot of choices and he just can get a fewer information about your company also.

But now, your client can learn everything about the company without calling you, or he can get nothing if you don’t use the new marketing trends. With content marketing, you must also keep the client related to your brand by the content he need not just by yourself.

2. How to create content?

Ask yourself first those two questions: What do I say? Where do I put it?

Once you have good knowledge about your message to the client then you can create great content and use the appropriate marketing channels.

However, don’t be like the most conventional companies, don’t talk about yourself all the time but use what you believe is good for the clients, share their moments with you and be more coveted when you socialize with them.

Once your message is clear then you choose the convenient channels: What format should you use? And what platform should to use?

There are 4 basic content formats: written, audio, visual and video, and there are more of online platforms as Facebook, Twitter, Instagram, LinkedIn, Google, YouTube and more

You don’t need to look for the magical social media platform which can give an instantaneous result after one post. That doesn’t exist at all.. Read then next step please.

3. Which Models work better?

From one message you can create more formats:

– You can make written blog post with value information and pictures.

– You can use the pictures for facebook, Instagram and twitter with links.

– You can do a video record from the same content for YouTube and Facebook videos.

– You can use audio podcast from the same content.

– And also can summarize the main ideas in one visual infographic.

Yes you can do this, but before that you must plan for your content marketing strategically by doing brainstorm content ideas and interviewing your content creator and marketer if you are company leader.

4. What Are the Benefits of Good Content Marketing?

• Scalable: The social media now touch almost every person in the world, so it is the advantage to be appropriately positioned on the place where your client can find you everywhere.
• Systematic: The content marketing is best leveraged when it is scheduled and delivered consistently, so it can provide more benefits.
• Authoritative: The internet introduces a lot of services and ideas which your client can follow. So you need to create the helpful content for them not for yourself, and you must establish a relationship to make your thoughts trusted to others.
• Attractive: If you want to win, create a content that allows your client to choose you.
• Asset: your social media platforms should be rich resource filled of ideas and thoughts that can help your client, not just a place where you post sometimes your ads.

5. How to make it work?

Now, if you are going to make the content marketing work better for you, be sure you have the following ingredients:

1. Messaging strategy.
2. Content plan and calendar.
3. Execution System.
4. Consistent inspiration.

If you get the last must-haves you can claim your strategic advantage.

* Remember

The content marketing is here to stay. It’s more than a good idea or a clever fad. It will be a legitimate part of how businesses compete from now on.  It is to your advantage to take your great message and put it into wonderful content your client can consume